The secret explains a peculiar nature about how the universe works, which is right before our eyes, but so subtle that it's undetectable.

It is an anti-meme which will never spread or propagate through society. Hence, it's called the secret.

Since it is an anti-meme, it is a valuable piece of knowledge which is continuously being lost by societies. To find it takes an ego death event, and afterwards it doesn't spread because of its anti-meme properties. The death of its holders always wipes the knowledge away, making sure it will forever stay secret and rare.

It is a piece of useful knowledge, with many implications (provided to you as a package), which can alter the decisions an individual makes by clearly illuminating the line between what is possible and what is impossible in this universe.

Many of those who do not understand it and wander lost wander into impossible directions, relationships, purposes, and knowledge (in all areas of life). The secret can change people's lives, by allowing them to make more prudent decisions. It's universal knowledge that applies to everything.

It's not for everyone, oftentimes people don't benefit from understanding themselves or the universe. Only purchase it if you're missing something, and have money to spare. It's often better to live in a stable illusion, than discover something which will make you reconstruct everything in a different reality. There is a reason people don't naturally often find it.

The price is hefty, at $1,000,000, but there's nowhere else you can obtain this esoteric knowledge.